Consulting tailored to your menu

& your brand

I help restaurant teams create consistent, appetite-forward images by turning brand values into simple rules for props, color, scale, and composition

Translate your brand into visuals

  • Props & Surfaces

    Developed for your brand to tell your story. A brand-specific kit plan that defines surfaces, vessels, linens, accents, and color palettes so every image reads “you” at a glance.

  • Style Guides

    Angle and framing guides for hero, diner’s eye, flat lay, lifestyle, and process shots, with notes on portioning, scale, negative space, and focal hierarchy, plus brand palettes and textures to bring it to life.

  • Playbook

    Keep your team on track and create repeatable workflows. A concise, shareable PDF with do’s and don’ts, build-refine-capture workflow, and examples your team can use on set.

Do you find yourself struggling with any of these in your restaurant?

Brand fit

Images feel generic or off voice.
How we solve it: translate your concept into clear rules for props, palette, and composition so every photo reads on brand instantly.

Plate Craft

Dull color, low contrast, messy edges make plates feel tired on camera.
How we solve it: attention to portion scale, edge discipline, and negative space so images read fresh, intentional, and appetizing.

Inconsistent Look

Different teams and shoots create different looks.
How we solve it: a concise playbook with shot frameworks plus training so web, social, email, and PR all match.

Planning Gaps

Key angles are missing when marketing needs them.
How we solve it: angle and framing guides for hero, diner’s-eye, flat lay, lifestyle, and process shots.

Speed Versus Quality

Maintaining quality and consistency on busy shoots.
How we solve it: a build–refine–capture workflow and a practical prop and surface kit that keep sets moving.

Platform Needs

Crops are not planned, leaving images unusable for key placements.
How we solve it: plan ratios by channel, compose with safe zones, tether with overlays.

“Amber translated our brand into clear prop, color, and composition guidelines, and our imagery is now more consistent across channels.” — Jessie Dickerson, Goode Company

For marketing and creative teams at restaurants, hospitality groups, and agencies.

Outcomes

  • Faster shoots and approvals with fewer reshoots

  • A consistent look across web, social, email, and PR

  • Clear styling guardrails any team member can follow