Consulting tailored to your menu

& your brand

I help restaurant teams create consistent, appetite-forward images by turning brand values into simple rules for props, color, scale, and composition

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Translate your brand into visuals

  • Assorted homemade food dishes including fried chicken, hamburgers, baked cupcakes, baked beans, grilled sausages with vegetables, and a side salad on a rustic wooden table.

    Props & Surfaces

    Developed for your brand to tell your story. A brand-specific plan that defines surfaces, vessels, linens, accents, and color palettes so every image reads “you” at a glance.

  • A cheese, strawberry, and sausage platter on a wooden board labeled 'SHARE' on a red table with two glasses of wine, cocktail bottles, a pomegranate, and books about whiskey and boards.

    Style Guides

    Angle and framing guides for hero, diner’s eye, flat lay, lifestyle, and process shots, with notes on portioning, scale, negative space, and focal hierarchy, plus brand palettes and textures to bring it to life.

  • An assortment of five colorful cocktails on a wooden table, each in different glassware with garnishes, against a blurred rustic background.

    Framework & Reference

    Keep your team on track and create repeatable workflows. A concise, shareable PDF with do’s and don’ts, build-refine-capture workflow, and examples your team can use on set.

Do you find yourself struggling with any of these in your restaurant?

A barcode scanner or handheld device with a display screen and keypad.

Brand fit

Images feel generic or off voice.
How we solve it: translate your concept into rules for props, palette, and composition so every photo reads on-brand instantly.

A person's hand holding a digital thermometer with a yellow display, measuring the temperature of a small, grey kitten with green eyes.

Intentional Tablescape

Problem: Mismatched props make scenes feel off brand and cluttered.
How we solve it: Apply rules for scale, harmony, negative space, and symbolism so every item is purposeful.

Two stick figures facing each other, with speech bubbles indicating a conversation.

Inconsistent Look

Different teams and shoots create different looks.
How we solve it: a reference guide with shot frameworks plus training so web, social, email, and PR all match.

A cartoon poster with the character The Joker from Batman, smoking a cigar, with a purple background and the text 'The Joker' in stylized font.

Planning Gaps

Assets are missing when marketing needs them.
How we solve it: an event based content calendar and shot list with angle guides, key scenes, and delivery timelines.

A black bat silhouette with outstretched wings and pointed ears.

Speed Versus Quality

Maintaining quality and consistency on busy shoots.
How we solve it: a build–refine–capture workflow and a practical prop and surface kit that keep sets moving.

Icon of a moving truck with a box on the back, representing transportation or delivery services.

Platform Needs

Crops are not planned, leaving images unusable for key placements.
How we solve it: plan ratios by channel, compose with safe zones, tether with overlays.

“Amber translated our brand into clear prop, color, and composition guidelines, and our imagery is now more consistent across channels.” — Jessie Dickerson, Goode Company

For marketing and creative teams at restaurants, hospitality groups, and agencies.

A glass filled with a layered dessert topped with shaved ice, with cucumber slices and beans visible inside, placed on a wooden coaster on a table with various dishes and condiments.
A bowl of cooked spinach and beef stew with a potato and bread on a plate, with onion and avocado on a green banana leaf table.
A traditional Indian meal with various curries, rice, naan bread, and sides, served on a metal platter on a green banana leaf.

Outcomes

  • Faster shoots and approvals with fewer reshoots

  • A consistent look across web, social, email, and PR

  • Clear styling guardrails any team member can follow